Annual Video Subscription
Annual Membership for Online PLD


Building Excitement, Engagement & Achievement in Writing with Dr Murray Gadd

By purchasing a standard annual membership for this online Professional Learning Development resource, (

schools/teachers will have full access to our Video Lessons website section which will include:

  • A set of 13 videoed writing lessons (plus an introductory talk) that were developed and put on to YouTube during the Covid-19 lock-down.
  • For each lesson, a downloadable ‘teacher notes’ resource on how the lesson can be used within the classroom programme.
  • Three new video writing lessons at the beginning of each term (12 per year) led by Murray Gadd, accompanied by downloadable ‘teacher notes’
  • Three videoed “Murray-talks” near the beginning of each term on topics related to the effective teaching of writing (see below for further details)

Coming in 2021: option to upgrade to Standard PLUS membership which will include access to up to two 60-minute on-line sessions with Murray

Read below for further details.

Price Per School / Institution for Standard Annual Membership

All prices are quoted in NZD and payable annually in advance unless cancelled

– Individual Teacher / Purchaser: $39.99
– School usage small (2 ~ 10 teachers): $190
– School usage medium (11 – 20 teachers): $260
– School usage large (21 – 30 teachers): $340
– School usage large+ (31 or more teachers): $399

not rated From: $39.99 / year Select options
Curriculum Overview for Reading
Curriculum Overview for Reading

This ebook resource will provide an overview of what should be in an effective school-wide reading programme and what teachers should do to be effective teachers of reading.  

It is being developed from the best available professional research (New Zealand and international) and around the following headings:

  • Teacher knowledge
  • Expectations for achievement
  • Scheduling and timetabling
  • Text selection
  • Teaching approaches and routines
  • Instructional strategies
  • Goal orientation
  • Grouping
  • Assessment
  • Reading across the curriculum
  • Making reading-writing links
  • Teaching vocabulary
  • Reading responses
  • Links to oral language
  • Classroom environment
  • Teacher as reader
  • School-home links

School leaders might use the resource as the basis for their local curriculum in reading.  They might also use it for undertaking school-wide reviews of the teaching of reading.

Teachers might use it as a checklist for exploring their personal effectiveness as teachers of reading.  They might also use it to help them set inquiry goals for themselves. 

not rated COMING SOON Select options
Delivering an Effective Writing Programme
Delivering an Effective Writing Programme

This ebook resource will be an overview of what needs to be in an effective writing programme and what teachers need to know and do in order to be effective teachers of writing.  It will be based on a belief that teachers can make a difference for all students, regardless of their level of ability.

It will be comprised of:

  • School and classroom guidelines for effective practice
  • Extended video clips and scenarios of effective practice in action
  • Links to resources and research
  • Reflective questions for teachers
  • Professional readings for leaders and teachers

It will be divided into the following sections:

  • Introduction: what the resource is all about and how to use it.
  • Teacher Knowledge: what knowledge about writing teachers must hold.
  • Expectations for Achievement: holding and communicating high expectations.
  • Scheduling: how often should students be writing?
  • Purposes and Audiences: coverage of purposes and text-types over time.
  • Topic and Task Selection: choosing purposeful and engaging topics and tasks for writing.
  • Teaching Approaches and Routines: what teaching approaches and routines should teachers use?
  • Instructional Strategies: what instructional strategies should teachers use?
  • Goal Orientation: deciding on and using learning goals and success criteria.
  • Grouping: ways of differentiating for student learning in writing.
  • Assessment: using formative and summative assessment in the writing programme.
  • Literacy Across the Curriculum: writing in other curriculum areas.
  • Reading-Writing Links: linking writing to reading in the literacy programme.
  • Spelling: the role of spelling in the writing programme.
  • Extending Able Students: ways of extending able students as writers.
  • Struggling Writers: ways of working effectively with struggling writers.
  • Boys as Writers: lifting the achievement level of boys as writers.
  • Oral Language: the place of oral language in the writing programme.
  • Self-Regulation: making students more independent as writers.
  • Teacher as Writer: being a writer in the classroom.
  • Classroom Environment: what a writing classroom should look and sound like.
  • Writing Tools: tools for helping students to write effectively.
  • School-Home Links: extending writing beyond the school.

Note that the content is being developed from the best of international and New Zealand research on writing instruction (including the author’s own research) and will be embedded in the best of New Zealand classroom practice as recognised by the author.

How to Use the Resource: School Leaders

It is primarily suggested that school leaders (particularly literacy leaders) will be able to use the resource to lead professional learning and inquiry amongst their teachers.  

They can do this at the whole school level (teacher-only days or staff meetings), small group level (team meetings) or individual level (meetings or conversations with individual teachers about their writing practice).  They can move teachers through all sections of the resource (as above) or they can select combinations of sections or individual sections according to teachers’ inquiry needs.

School leaders might also be able to use the resource to assist with school reviews and to help ascertain what needs to be in place in their school operationally if the teaching of writing is to be effective across the school.   

They might also use it as the basis for their own document on ‘what the effective teaching of writing looks like at _____ (your) School’; that is, when developing a local curriculum.  

How to Use the Resource: Teachers 

Individual teachers might also want to use the resource to learn about good instructional writing practice and to inquire into the effectiveness of their own writing programmes and practices and decide what changes need to be made to them.  

They might want to do this independently (by reflecting on the content and resources included in each section) or as guided by school leaders.

This process may lead to the establishment of inquiry goals for teachers.

not rated COMING SOON Select options
Murray and student
Working With Under-Achieving Writers

This brand new eBook (written by Dr Murray Gadd) was released on 31st January 2020.

SEE INSIDE ~ READ EXTRACT BELOW  – You can also download the sample PDF (8 pages)

This is an 82-page peer-reviewed eBook resource entitled Under-achievement Is Not Inevitable: Working Effectively With Struggling And Reluctant Writers.

It’s written as a reflection and discussion document for school / literacy leaders & teachers and considers different ways of working effectively with students (particularly Years 4-10) who are not always engaged in writing and/or who struggle as developing writers. 

The Main Questions It Poses Are

  • Why do some students (particularly boys and students from minority ethnic groups) under-achieve as developing writers?
  • What are some key actions that teachers can undertake to help raise student engagement, progress and achievement levels in writing?

Who’s This For?

This resource was developed for two main audiences:

  1. For school/literacy leaders who could use the resource to lead professional inquiry and learning amongst their teachers.  To this end, I have written a reading and discussion guide at the beginning and end of all sections. These often include actions for teachers to trial.
  2. For teachers who might want to use the resource to lead their own inquiry around the key questions posed in the resource.  They could use the reading and discussion guide and trial some of the suggested actions as individual teachers.

How Can It Assist Literacy Leaders & Teachers?

The key actions are contextualised in real classroom situations and cover issues related to strategic use of: 

  • Teacher expectations;
  • Topic selection;
  • Instructional strategies;
  • Classroom organisation and management;
  • Classroom environment.

Have a look at some sample pages and think about how you could use it, especially if under-achievement in writing is an issue at your school.

Price Per School / Institution 

All prices are quoted in NZD

– Individual Teacher / Purchaser: $19.99
– School usage small (2 ~ 10 teachers): $90
– School usage medium (11 – 20 teachers): $160
– School usage large (21 – 30 teachers): $240
– School usage large+ (31 or more teachers): $299



not rated $19.99$299.00 Select options