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Annual Membership for Online PLD

From: $39.99 / year

Building Excitement, Engagement & Achievement in Writing

This online Professional Learning Development resource provides access to the following:

1. Access to all Murray ‘Reads and Writes From’ video lessons​ (currently 16)

  • ​​Plus three new video lessons added each new term (12 /yr)

2. Access to all ‘Murray Talks’ videos around the teaching of writing (currently three)

  • Plus three New Murray Talks videos per new term (12 /yr)

3. Access to all Downloadable Teachers’ Notes / PDFs

  • These supplement each talk or video

4. Access to a “Members Area” section where you can manage your Subscription, add, remove and invite Group Managers and members.

5. Access to Free technical support for you / your membership plan Group users


Additional information is available in the Description below.

Coming in 2021: option to upgrade to ‘PLUS membership’ which will include access to up to two 60-minute on-line sessions with Dr Murray Gadd.

Purchase Membership

Price Per School / Institution for Standard Annual Membership

All prices are in NZD, include GST and are payable annually in advance via credit / debit card.

NOTE: the person making the purchase (e.g. Admin or Principal) will become the Account Owner and will occupy one seat from the license – so we recommend it’s someone who will be using the resource (e.g. not office staff).  See “How Does Membership Work?” below for more information.



Building Excitement, Engagement & Achievement in Writing with Dr Murray Gadd

This Standard Annual Membership tool – developed around a long-term goal of students becoming motivated and independent writers who are able to communicate confidently, proficiently and with impact according to the purpose for writing and the intended audience – is based on a belief that teachers can make a difference for all students, regardless of their level of ability.

By purchasing an annual membership licence for this on-line tool, schools/teachers will have full access to our Video Lessons website section which will include:

  • 16 Murray ‘Reads and Writes From’ video lessons (plus an introductory talk). These cover a range of fiction and non-fiction topics.  For each lesson, a downloadable ‘teacher notes’ resource on how the lesson can be used within the classroom programme.
  • Three new videoed writing lessons (by Murray) at the beginning of each term: one for the junior school; one for the middle school; one for the senior school. Some will be based in picture books; some will be based on other sources of motivation.These also will be accompanied by downloadable ‘teacher notes’ on how lessons can be used within the classroom programme.
  • Three videoed Murray-talks at the beginning of each term on topics related to the effective teaching of writing. All talks will relate directly to the classroom and will be research- and evidence-based.


Other anticipated topics during 2020-2021 will include:

  • scheduling for writing;
  • writing purposes and audiences;
  • topic and task selection;
  • teaching approaches and routines for writing instruction;
  • writing instructional practices;
  • learning goals for writing;
  • assessment in writing;
  • writing across the curriculum, including role of genre;
  • making reading-writing links;
  • role of spelling within the writing programme;
  • ways of extending able writers;
  • working with struggling writers;
  • boys as writers;
  • role of oral language in the writing programme;
  • promoting self-regulation in writing;
  • teacher as writer;
  • the classroom writing environment;
  • use of writing tools;
  • making school-home literacy links;
  • approaches to moderating writing.

Written notes summarising the main points of each talk (as well as appropriate resources) and inquiry questions for teachers will also be downloadable.

COMING IN 2021: PLUS Membership Option – Online Sessions With Murray

From the beginning of 2021, we will also offer an PLUS Membership option for schools to upgrade their subscription in order to access direct on-line sessions with Murray via e.g. Zoom. These will be in the form of two 60-minute live sessions with Murray (each year) to take place at a time and on topics that are mutually negotiated and agreed.

For example, these sessions could be used for: staff meetings; discussions with teams about student writing; or even interactions with students about their writing.

This is for schools that can’t get access to my facilitation as I hate having to say ‘no’ !

All qualifying membership subscribers will be notified when this option becomes available.

All of the above resources can be used at the school-wide level, team/whanau level, or individual teacher level, according to what licence you have purchased.

They can be used for purposes of professional learning, development and/or inquiry (probably led by a school or literacy leader) or just to motivate and engage school leaders, teachers and students.

Customer Reviews

Tell Us Your Thoughts!

Balanced feedback / comments / reviews are welcome. They are used to help us improve and are also useful for other teachers / users to be able to understand the value of the resource!

We would love to know what you think - and how you have used the resource within your teaching environment / how it has helped you.

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Additional information

Size of School

Individual Teacher / Purchaser, 2 ~ 10 Teachers, 11 ~ 20 Teachers, 21 ~ 30 Teachers, 31 Or More Teachers

  • The Account Owner (person who makes the original order and payment) is responsible for the Membership Subscription and will occupy one seat from the license.  Therefore, we recommend that person be a staff member that will use the resource (e.g. probably not office staff ?).
  • Payment for the membership is taken on an annual Subscription basis, in advance, via secure credit card payment;
  • Secure payments we accept: Visa, Visa Debit, American Express (AMEX), Mastercard, JCB.
  • Invoice, direct debit / other:  Due to the complexities and nature of an on-demand, global subscription service, we apologise that we are unable to accept payment via any other method.
  • Where no credit / debit card exists for your school / organisation, we recommend that the Account Owner use a personal credit card and reclaim via expenses.
  • Membership lasts for one year and is automatically renewed unless cancelled;
  • The Account Owner can cancel or manage the membership & payment subscription from within the account dashboard;
  • The Account Owner can invite and remove Group Managers (e.g. heads of department or heads of teams within a school or organisation) and Group Members (e.g. individual teachers).
  • Group Managers can also invite and remove individual Group Members, up to the number of "seats" purchased by your group.
  • If more seats are required, the Group Owner can upgrade the Membership plan.
  • More questions and answers: Read All Of the FAQs available here